Post 1: KM ISO; Company Blog

The Case for KM Standards
For class, we read an article that discusses the need for standards in knowledge management. Nick Milton, the writer, lists several reasons for such standards to be determined by ISO.
First, KM doesn't have one clear definition. Different companies may mean different things when they say "knowledge management." Each company may not have the authority to decide what the term means, but ISO might - so it would be helpful to have an ISO standard for companies to refer to.
Second, KM may be a complicated subject with different applications in different environments, but there are common mistakes that everyone should be able to avoid. Having a standard could reduce the number of failed KM projects.
Third, a standard is a good way to judge not only yourself, but also other companies that provide KM services - in the event of KM outsourcing, to tell whether the company does a good job.
The author mentions also that a standard can be used as a guideline and doesn't have to have strict rules, and also that this is exactly the sort of thing that ISO does.

Company Blog
In search for a company blog, I began with companies that I've gotten to know through interviews. Having spent the last few months job hunting, finding company blogs has become a hobby of mine.
PayPal, for instance, has a blog called "PayPal Stories" (which can be found at https://www.paypal.com/stories/us).
PayPal's blog includes articles relating to several categories. Of course there are news stories about the company's achievments and new technologies, but the blog also includes articles that could be helpful to average PayPal users - like people who have their own businesses. Some of the articles relate to community work, and some relate to people who work at the company. The blog is clean and pretty and easy to navigate.
The blog's target audience can be both professionals and just average joes who want to learn more about the company. Such a blog does two things: 1. It shows the technology side of PayPal, which is helpful for a business that is considering using PayPal's services; 2. It shows the human side of PayPal - this is specifically important because PayPal's customers are entrusting PayPal with their money and credit card information.
Naturally, the blog also offers other ways to follow PayPal on social media, which speaks to any sort of customer.